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From Macquarie’s Lawson Grains to med school to milking 2,000 cows in Tasmania — James Greenacre is one of the most refreshing voices in Australian dairy right now.

Matt first heard James speak at a Dairy Australia breakfast and knew he had to get him on the pod. What followed is a sharp, grounded chat about how modern dairy actually works — the business systems, the people leadership, and the uncomfortable truths behind pricing and transparency.

We dig into:

• The wild career path: commerce/law → ag finance → medicine → dairy farming
• Growing from 750 cows to 2,000 across two farms (and what scale really changes)
• Why dairy’s biggest challenge isn’t cows — it’s people, systems, and culture
• Economies vs diseconomies of scale (and why “duplicate a good system” beats chasing size)
• The tension between farmers and processors — and why transparency is the real missing piece
• Milk pricing, the Code, and whether the current system is actually working for anyone

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